A BRIEF OVERVIEW OF GOOGLE ANALYTICS 4 (GA4)

A BRIEF OVERVIEW OF GOOGLE ANALYTICS 4 (GA4)

A BRIEF OVERVIEW OF GOOGLE ANALYTICS 4 (GA4) approx 5 minute read This is not a how-to guide Before we begin, this is not a how-to guide. It’s an overview of Google Analytics 4 (GA4). Written for business owners, managers, and marketers. For people that want a rundown...
Helpful Content Update

Helpful Content Update

GOOGLE HELPFUL CONTENT UPDATE approx 9 minute read What’s the fuss about? Google recently performed another core update. This means they changed the way they calculate where your website will appear in their search rankings. If at all. Now, Google makes changes all...
Good Citations

Good Citations

GOOD CITATIONS approx 6 minute read Ye citations of olde In 1992, or 6 BG (before Google), there were only a handful of places you might list your business. Yellow Pages… classifieds in local publications… Maybe a notice board at the local takout or taxi cab office....
10 web design questions

10 web design questions

10 QUESTIONS TO CONSIDER BEFORE MEETING YOUR WEB DESIGNER approx 8 minute read New year. New site There’s something about the start of a new year that inspires people. A fresh start. Renewed enthusiasm. Goals and resolutions. That’s why so many businesses think ‘new...
3 HABITS OF HIGHLY EFFECTIVE SEO

3 HABITS OF HIGHLY EFFECTIVE SEO

 approx 8 minute read There really is a lot to think about. Google uses over 200 (known) factors in its algorithm. And they experiment all the time. In fact, in 2018 they made over 3000 improvements. That’s almost 9 times a day, on average. And so keeping your website...
Sensational Summer Style

Sensational Summer Style

Summer going full swing, no time for shyBusiness blooming, must catch their eyeA buzz in the air, wind in your sailsRide that momentum, blaze some trailsStand up. Stand out. New branding adornedYour business: A sunflower, majestic and tallSummer chic is dashing. Cool...