PROJECT CASE STUDY
PUSH Fitness & Performance, Tampa, FL
The Challenge: Established fitness facility is moving location and needs a refresh of brand message and interior décor.
What do you do when you own a fitness facility, and a pandemic closes you down? You pivot!
Push Fitness updated their business model and emphasized the benefits of one-on-one personal training. Less people, less contact, better sanitation practices. Their theme of ‘1 trainer, 1 client, 1 goal’ follows that philosophy visually.
They moved into a smaller space and updated the outdated ‘super-graphic’ décor. Located in upscale South Tampa, they wanted to stand out from the competition with a clean, edgy look. Backlit, brushed metal wall graphics created added depth with cut out areas.
Alice June Graphics/Nettl of St. Petersburg worked closely with the owners to develop the décor package.
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