We’re here to make SEO transparent, simple and accessible to all of our clients.
What is SEO?
We all want to rank as highly as possible when people search for terms relevant to our business or our site.
It goes without saying right? Because it makes it more likely we get more traffic and therefore more likely we generate enquiries and orders.
So how do we make this a reality? Well, there are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. SEO is complex though and it changes all the time. But we like to make it as transparent as possible. Put very simply it all boils down to two things that you need to get right.
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Is your website useful and easy to read?
Can Google easily read your website and does it think the content is good enough and relevant enough? Because making your site technically and structurally easy to view for search engines will help improve your online presence.
But don’t forget your readers. Making sure the information on your site is relevant and useful for what people are searching for, and that they enjoy the user experience, is just as important. All this is known generally as ‘on-page SEO’.
Is your website credible?
How much do search engines like Google, trust your website? Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both ‘on-page’ and ‘off-page’ SEO are an ongoing commitment of resource.
In conclusion, “SEO” is actually just a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done well, done consistently, that will get you results.
Let’s Get Started
First things first.
Let’s take a look under the hood of your website and see where improvements can be made. You might be surprised at how much more you could be doing to help improve rankings. From that, we can recommend the best package to get you started on. Once live, we’ll keep you updated on what’s happening and what’s changing.
Tell us about your vision, including as much detail as possible. We'll get in touch to learn more.
Stop by our Studio
Relax in comfort while discussing business. We can show you lots of samples for your consideration.